Package Design.

FRICKS! is a gummy brand for kids that you can build with. When I was thinking about building things with these gummies, my first thought went to LEGOS. Why not combine the two because in my opinion, you ARE supposed to play with your food when it comes to these gummies. I wanted to make a design that a child would think of. So, I created little fruit characters and crayon backgrounds. You can get to know the characters while you eat their flavors.