Beverage Campaign.

Bevy is a new mixed drink and it is especially good when you’re on the beach. It’s tropical flavors are mixed with tequila and it’s only 12.5% alc. I wanted to make a tropical but also slick design. I created the design inside of the Bevy logo first for the outside of the can; however, I found out that it looks much better inside of the logo itself. Then with the rest of the can, I brought in some of the assets from the logo and created a smooth design for the can with waves going around the bottom. Later, while I was making the merch, I created more assets for the shorts and decided that it would be a good idea for those designs to be brought into the can around the lip.